Creating Experiences

Full-Service Experiential Marketing & Event Production

We Create
Unforgettable
Experiences

15+ years of precision production, from trade shows to multi-market campaigns. We integrate seamlessly into your team and deliver flawlessly.

Our Services Start a Conversation
Scroll
15+
Years of Experience
Canada, USA
Europe & Beyond
Where We Work
Brands &
Agencies
Who We Serve

Past Clients & Agency Partners

Brands We've Supported

Intel Boeing Microsoft Xbox LG NBA Airbnb

Agencies We've Partnered With

Taylor Inc Soho Experiential Mosaic
About BrandLoveXM

Your Production
Partner, Elevated

BrandLoveXM is a full-service experiential marketing and event production agency. We operate both directly with brands and as a white-label production partner for experiential agencies across North America, Europe, and internationally.

With 15+ years in the industry, we take a collaborative approach, bringing together top talent in event design, production, logistics, staffing, and on-site management. From conceptual design to flawless execution, every project is handled with precision, creativity, and attention to detail.

Whether you're an agency needing a trusted PM team or a brand ready to make an impact, we scale to meet you exactly where you are.

Senior Leadership on Every Project

No juniors left to figure it out. You get senior eyes and hands throughout.

Calm Execution Under Pressure

Compressed timelines, multi-market builds. We protect your budget and your brand.

Scale Without Adding Headcount

White-label delivery that protects your margins and expands your capacity.

Transparent, No Surprises

Clear timelines, honest communication, and consistent delivery from start to finish.

Tara McIlroy, Founder of BrandLoveXM
Meet the Founder

Where Ideas
Meet Execution

BrandLoveXM was built on a simple belief: great events don't happen by accident. They're the result of the right people, the right processes, and a relentless commitment to delivery.

With 15+ years supporting major experiential programs for world-class brands, Tara McIlroy has worked alongside leading agencies on activations ranging from pop-up retail storefronts in Toronto, to brand experiences at the Farnborough Airshow in England, to the NBA All-Star Weekend build in Indianapolis.

Whether working directly with a brand or embedded as a white-label partner for a leading agency, Tara and the BrandLoveXM team ensure your vision is executed exactly as imagined, on time and on budget.

Tara McIlroy

Founder, BrandLoveXM

What We Do

Full-Service Capabilities

We handle every layer of the experience, from creative conception to post-event reporting.

01

Strategy & Ideation Consulting

Bold ideas start here. We work with you to explore creative solutions, develop impactful strategies, and shape a vision that aligns with your goals, from concept to execution plan.

02

Production & Project Management

From initial planning to event-day coordination, we oversee timelines, vendor relationships, budgets, and every operational detail to keep your project on track.

03

Event Design & Fabrication Oversight

We collaborate with industry-leading design and fabrication partners to deliver custom installations with quality craftsmanship and creative precision.

04

Staffing, Training & BA Management

We recruit, train, and manage brand ambassador teams that bring your brand to life, ensuring every interaction is on-brand, energetic, and effective.

05

Site Services & Administration

End-to-end show services management including freight, labour coordination, electrical, documentation, and full build and tear-down oversight.

06

Program Analytics & Reporting

Post-event data collection, consumer engagement insights, and performance reporting, giving you actionable data to measure ROI and refine future activations.

07

Experiential Audits

A comprehensive review of your event's performance, from planning to attendee experience to vendor execution, with clear recommendations for what's next.

08

Freight & Distribution Management

Coordinating the movement of materials and equipment for large-scale events across North America, Europe, and internationally, with precision tracking and onsite coordination.

09

Liaison & Backup Support

Acting as the bridge between clients, vendors, and teams. When the unexpected happens, we're already onsite, ready to resolve, adapt, and keep things moving.

Why BrandLoveXM

We Protect Your Build,
Your Budget & Your Brand

  • ✦

    Senior Leadership on Every Project

    You're never handed off to a junior team. Our principals stay hands-on from kickoff through wrap.

  • ✦

    Scale Your Team Without Extra Headcount

    We embed into your operations as a white-label extension. No overhead, no long-term commitments required.

  • ✦

    Calm, Flawless Execution Under Pressure

    Compressed timelines and multi-vendor complexity are where we perform best.

  • ✦

    Transparent Processes, No Surprises

    Clear communication, honest timelines, and consistent delivery, always.

  • ✦

    White-Label Delivery That Protects Your Margins

    We operate as a seamless extension of your team. Your client never needs to know we're there.

Flexible Engagements for Every Project

We structure our engagements around your needs, not the other way around. Whether you need a dedicated production lead or a full white-labeled PM team, we have a model that fits.

Day Rate Project-Based Retainer White-Label PM Team
Let's Talk About Your Project
From the People We've Worked With

What People Say

"

Tara led conversations with clients, vendors and always advised a best course of action based on past experiences. Along the way, Tara sold business, and initiated next steps on her own. She always knew what I needed from her next and the quality of information her clients expected.

Mark

Taylor Inc

"

Brand Love was great to work with on our Boeing project in Farnborough, England last year. Tara jumped in headfirst and was willing to do whatever it took to get the job done. She ran a very engaging training session with me. Looking forward to working with her again!

Brook

Taylor Inc

"

Working with Tara was so effortless. I told her what I needed and she ran with it. Although our program was cancelled, she executed a flawless training session for BAs and had every program detail nailed down to a T. Given how busy I am with other programs, her help was a great relief to me.

David

Intel

"

Working with Brand Love was an amazing experience. Tara had great relationships with both BAs and the client. The program required long hours, but Tara ensured we were all taken care of and was understanding of our needs. Her training was thorough and engaging. I learned a lot!

Meredith

Xbox Program

"

Tara has been one of my most influential leaders to date. She effectively led our group, despite each member having a vast difference in experience and style. Although the days were long and material was very complex, everyone under her guidance felt comfortable and prepared.

Rodi

Xbox Program

"

Tara's so fun and personable, it only made sense that she knew how to coach and manage a varied staff. She always had a positive attitude, even when everyone on the team was feeling exhausted. Her enthusiasm motivated me to always do a good job and keep my energy levels up.

Ashley

Boeing Program

Get in Touch

Ready to Create
Something Great?

Whether you're planning a major activation, need a white-label production partner, or want to explore how BrandLoveXM can integrate into your next project, we'd love to hear from you.

✉

Serving

Canada, United States, Europe, and internationally.
Available for multi-market and cross-border deployments.