Brands We've Supported
Creating Experiences
Canada · United States · Europe · Worldwide
15+ years of precision production. Conferences, meetings, galas, and brand activations, delivered directly or white-labeled for agencies.
Brands We've Supported
For Brands & Organizations
Conferences, AGMs, incentive programs, galas, and product launches. We handle production, vendors, staffing, and onsite execution so your team can focus on the content and the guests.
For Agencies
We embed into your team as a senior production lead or a full PM function. Your client relationship stays yours. We stay invisible.
BrandLoveXM is a full-service experiential marketing and event production agency, working directly with organizations and as a white-label production partner for agencies across North America, Europe, and internationally.
We run lean and founder-led, backed by a trusted network of designers, fabricators, AV teams, and site services specialists brought in as each project needs them. No bloated overhead. Just the right people for the job.
No juniors left to figure it out. You get senior eyes and hands throughout.
Compressed timelines, multi-market builds. We protect your budget and your brand.
White-label delivery that protects your margins and expands your capacity.
Clear timelines, honest communication, and consistent delivery from start to finish.
Great events don't happen by accident. They're the result of the right people, the right processes, and a relentless commitment to delivery.
Across 15+ years, Tara McIlroy has led programs ranging from pop-up retail storefronts in Toronto, to brand experiences at the Farnborough Airshow in England, to the NBA All-Star Weekend build in Indianapolis. You get Tara on every project. Not a junior PM, not a handoff.
Tara McIlroy
Founder, BrandLoveXM
Every layer of the experience, from creative conception to post-event reporting.
Creative development, key messaging, engagement design, and brand experience mapping, from first concept to execution plan.
Timelines, vendors, budgets, and full operational oversight. Conferences, meetings, incentive programs, galas, and brand activations.
Consultation on exhibit layouts, traffic flow, and fabrication feasibility, delivered with leading design and build partners.
We recruit, train, and manage brand ambassadors, registration desks, and onsite event staff, so every interaction lands on-brand.
Freight, labour, electrical, documentation, and full build and tear-down oversight.
Post-event data, delegate and consumer engagement insights, and performance reporting to measure ROI and sharpen the next program.
A full review of your event's performance, from planning to attendee experience to vendor execution, with clear recommendations.
Moving materials and equipment for large-scale events across North America, Europe, and internationally, with precision tracking.
The bridge between clients, vendors, and teams. When the unexpected happens, we're already onsite, ready to resolve and keep moving.
Conferences, trade show builds, pop-up retail, and private events across North America and Europe.
Registration · Exhibit Hall · BA Program
Las Vegas · Site Services & Build
England · Producer & BA Programming
Bloor St, Toronto · Full Production
Indianapolis · 20+ Partners · 5-Day Build
Montreal · Production & BA Staffing
Full case studies are in our capabilities deck.
We structure engagements around your needs, not the other way around. Whether you need a dedicated production lead or a full white-labeled PM team, there's a model that fits.
Tara led conversations with clients, vendors and always advised a best course of action based on past experiences. Along the way, Tara sold business, and initiated next steps on her own. She always knew what I needed from her next and the quality of information her clients expected.
Account Manager, Agency Partner
Brand Love was great to work with on our Boeing project in Farnborough, England last year. Tara jumped in headfirst and was willing to do whatever it took to get the job done. She ran a very engaging training session with me. Looking forward to working with her again!
Account Manager, Agency Partner
Working with Tara was so effortless. I told her what I needed and she ran with it. Although our program was cancelled, she executed a flawless training session for BAs and had every program detail nailed down to a T. Given how busy I am with other programs, her help was a great relief to me.
Senior Producer, Intel
Working with Brand Love was an amazing experience. Tara had great relationships with both BAs and the client. The program required long hours, but Tara ensured we were all taken care of and was understanding of our needs. Her training was thorough and engaging. I learned a lot!
Brand Ambassador, Xbox One Launch
Tara has been one of my most influential leaders to date. She effectively led our group, despite each member having a vast difference in experience and style. Although the days were long and material was very complex, everyone under her guidance felt comfortable and prepared.
Brand Ambassador, Xbox One Launch
Tara's so fun and personable, it only made sense that she knew how to coach and manage a varied staff. She always had a positive attitude, even when everyone on the team was feeling exhausted. Her enthusiasm motivated me to always do a good job and keep my energy levels up.
Brand Ambassador, Boeing Farnborough
Planning a conference, looking for a white-label production partner, or just want to talk through an idea? We'd love to hear from you.
Based in Toronto
Serving Canada, the United States, Europe, and internationally.
Available for multi-market and cross-border deployments.